London's First Ever Winter Swimming Campaign

September 30, 2025

Bobbing Along #9

London social swim club West Reservoir cold water swimming

This winter I have ordained a singular mission for our social swim club here in London — to get as many peeps into cold water swimming as possible.

How are we going to do it? With London's first ever cold water swimming campaign: COLD HARD FUN.

London swim club winter swim season campaign

London swim club winter swim season calendar

You can check out all the nitty gritty deets + our full winter swim calendar on the campaign page, but here's how it's going to work:

Step 1 — Join our social swim club by dropping us a DM on Insta or TikTok (or by signing up here).

Step 2 — Come down for one of our social swims at the West Reservoir and receive your very own COLD HARD FUN stamp card. (It's kinda like a coffee loyalty card but for cold water swims; one swim = one stamp.)

Step 3 — Attend a minimum of FOUR cold water social swims over the winter szn, collecting a stamp at each one.

Step 4 — At the end of the season REDEEM your completed stamp card for a curated goodie bag.

Why Are We Doing This?

I could wax lyrical to you about how great cold water swimming feels, the post-plunge serotonin dumps etc. etc., but really it all comes back to our core raison d'être — connection.

When we started our social swim club ~1 year ago the idea was very simple — a chilly Sunday swim followed by coffee, pastries and a chit chat. As it turns out, that formula was a brilliant way of bringing people together and forging the genuine, real-life connections that can feel so hard to come by these days (esp. in big cities like London).

The cold water is a literal ice-breaker. You go in as strangers, brave the icy flows together, get those lovely feel-good brain chemicals mixing around, have a chinwag, then boom you're mates.

Our summer social swim season was such good vibes and we had so many brilliant new people join (we just crossed 800+ peeps in our swim club group chat which is WILD).

This winter I want to step things up and continue that wonderful energy by giving people a real incentive to give cold water swimming a go. It is a zero pressure environment, everyone does only what they are comfortable with, and as always the focus is on the SOCIAL and the FUN.

Our first social swim of the winter season at the West Reservoir is coming up on Sunday, 12 October. We coordinate everything through our swim club group chat, so if you want to get involved just drop us a DM or sign up via our website.

The first big side quest date for your calendar is Friday, 24 October for our groovy collab with Grooves For Good (@grooves4good). Live music + DJs at Next Door Records Two followed by a next day recovery dip at the Parliament Hill Lido with the CBD-extraordinaires at Goodrays.

Tickets are selling out vv fast (the 1st release has already gone) so get one early if you wanna come. Ticket link is here.